Is your online store ready for Mother’s Day?

Mother’s Day 2023 is fast approaching – is your eCommerce store prepared?

From gift guides to extended parcel delivery options, there are plenty of strategies your business can implement to encourage more sales.

When is Mother’s Day?

This year in the UK, Mother's Day falls on Sunday 19th March 2023. It is just after St. Patrick's Day and the week before Easter Sunday!

In the UK, Mothering Sunday is always the fourth Sunday in lent. The date varies year on year and differs per country. For instance, in the USA, Mother’s Day 2023 falls on Sunday 14th May. In France, it’s the 4th of June.

If you sell to customers internationally, it's worth researching key holidays in the countries you sell in. This will help you to prepare your marketing strategy.

Prepare your online store for Mother’s Day

Mother’s Day is a big opportunity for businesses of all sizes to market their products and services. Make the most of Mother’s Day and take inspiration from the larger companies.

Mother’s Day reminders

Your inbox is probably already flooded with emails and reminders about the day, so there’s no reason why you can’t implement this strategy yourself. If you run an online store, it’s worth letting customers know in advance of your delivery cut-off dates on your homepage to ensure they don’t miss out. You’ll be doing a lot of favours for those who leave things to the last minute!

Mother’s Day gift guide

Gift guides come in many forms. Some companies create dedicated landing pages (a standalone page webpage tailored to a specific campaign) , whereas others opt for a blog post or social post. Either way, big brands like M&S and John Lewis know that their customers want a clear and simple way of purchasing different types of gifts for mums in one place. If you think your business offers some fabulous Mother’s Day gifts- show them off!

Encourage customers to engage with mum-centric content

You only have to search ‘Mother’s Day’ on Facebook, Twitter, and Instagram to be presented with brands running themed promotions and giveaways. Even if you operate a smaller storefront, like an Etsy store, it’s a great way to showcase your product and engage with your target audience.

Upgrade your packaging

In this busy world, not everyone has time to exquisitely wrap their gifts so why not offer that service for an extra fee? Particularly on Etsy and Not On The High Street, shops will give you the option to ‘add gift wrap’ for a couple of pounds more. It’s a great incentive for customers to purchase from you and is an easy way to increase your profit margin per sale.

Consider personalisation

Personalised items are popular Mother’s Day and Father’s Day gifts. Like the packaging, if you sell a product that can be easily customisable, you could offer the service at an extra cost.

Similarly, personalisation doesn’t just have to be products. Our Branded Tracking portal lets you personalise your tracking page with your company logo, colours and promotional banner. You can update your page anytime, which is perfect for popular trading periods like Valentine’s Day, St. Patrick's Day, Easter etc.

Offer discounts and incentives

Mother’s Day is a busy shopping season where you’ll be competing against like-minded businesses for sales. What better way to entice sales than offering a limited-time discount or order-value promotions?

Similarly, free shipping is one of the biggest deciders for completing a sale. Creating a free shipping strategy is easier than you think when you’re sending a parcel with one of our discounted courier services.

Expand your delivery options

Mother’s Day always falls on a Sunday which is typically the day when you won’t receive any deliveries. However, weekend delivery, especially Sunday delivery, is a convenient service to offer to entice last-minute orders for your busy buyers.

Similarly, Next Day delivery is faster than standard economy and can give your store an edge over competitors. Many of our services include a signature upon delivery, and all our orders are trackable. No matter which delivery company you choose, you can access the tracking information 24/7 via our tracking portal.

Manage all your Mother’s Day deliveries in Shipping Manager

Mother’s Day can be a busy sales period for many eCommerce stores so you don’t want to waste time processing every single order you receive manually. Luckily, with Shipping Manager, you can manage all your parcel deliveries in one convenient location.

You'll find competitive pricing from popular shipping companies, pull through orders from multiple eCommerce platforms, and validate orders.

Alongside Shipping Manager, creating an Interparcel account gives you access to many benefits and shipping tools, including:

• Rule Manager: Set rules for your Shipping Manager orders to speed up sending
• Bulk Shipping: Consolidate several international shipments into one larger box and save money on shipping
• Branded Tracking: Strengthen brand continuity post-purchase with a free Branded Tracking portal
• Print Manager: Print your A4 and 6x4 shipping labels directly from your account

Start sending today

We hope this article has provided some marketing ideas for Mother’s Day that you can implement for your online business. Our free shipping tools and account features aim to make sending parcels domestically and internationally simple and affordable.

If you need a hand with setting up any of our account features, get in touch with our friendly team who are happy to assist seven days a week.

Import your Mother’s Day orders with us and see how much easier parcel delivery can be!

Happy Mother’s Day!