With Easter weekend only a few weeks away, what is your online store doing to boost Easter sales?
Around 95 countries worldwide celebrate Easter and it's a holiday loved by many. Modern customs have seen Easter eggs evolve from traditional chocolate eggs and sweets in favour of unique Easter-themed gifts. Last year in the UK, individuals were thought to be spending around £25 on Easter-related gifts.
When is Easter Sunday?
Easter is always celebrated on a Sunday, with many countries also acknowledging Easter Monday as a public holiday.
This year, Easter Sunday falls on 17th April with Good Friday and Easter Monday, making it a 4-day weekend! (Yippee!)
Here are 10 tips on how to boost online sales this Easter:
1) Create Easter product bundles
Baskets and hampers are on-trend at Easter and if you can pre-make a great gift without your customer having to do the work, it can significantly influence the big purchase decision. Think of including a couple of your most popular items with some complementary add-ons. Around 7-10 items should do the trick for a medium-sized hamper!
2) Offer flexible delivery
Delivery is one of the most crucial elements of the checkout process. One of the biggest reasons for cart abandonment is expensive shipping fees, so if you can offer a mix of free shipping, next day shipping or even same-day shipping, you are on to a winner. Another popular service is Saturday shipping and DPD Saturday Drop Off is perfect for last-minute Easter gifts.
Luckily, if you book your deliveries with us you have access to a range of the best couriers around who each offer a variety of UK and international services at affordable prices, so you aren't tied to just one supplier.
3) Add some Easter cheer to your digital presence
If you have your own website, it's important to update the content and design frequently to show your customers that you are active. You could shake up your website design by simple colour or image changes or even give your logo an Easter twist.
4) Run order value promotions
Online discount codes and vouchers are a great way to incentivise customers to purchase from your store. For example, you could introduce a staggered discount like 10% when you spend £30 or more, 15% off when you spend £50 or more etc. Threshold discounts also help to increase your average order value, increasing sales revenue and profits. These promotions are especially effective for eCommerce stores because your customers feel like the more they purchase, the bigger the bargain, and incentivise them to add more to their basket.
5) Run a social media egg-stravaganza
In this tech-savvy era, you'll want to be active on social media accounts like Facebook, Twitter, Instagram, Tik Tok and LinkedIn, to name a few, so you can engage with customers, extend your social reach and generate new followers. One easy way to increase followers and customer engagement is by running a social media giveaway with a unique Easter hashtag.
6) Group your Easter products together
On most eCommerce websites, you will see those companies often group products together or recommend complementary items. Grouping your Easter products or creating a gift guide is helpful for both your new and existing customers to navigate your website or shop and directs them to those Easter goodies you want to sell, sell, sell!
7) Send promotional Easter emails
Email marketing is an excellent way to reach out to your existing customer base and encourage them to click through to your website or online store. You can also get very creative with the Easter designs for a truly eye-catching read and include an exclusive subscriber Easter discount. Making it easy for customers to sign up to your mailing list is imperative and you can sign up to our mailing list at the bottom of this page!
8) Easter product packaging
Unique product packaging shows your company cares that little bit extra for their customers, and is very valuable if you sell on online marketplaces like Etsy or Not On The High Street. because it sets you apart from the competition and encourages positive reviews.
For Easter, you could include handwritten thank you cards and extra Easter touches like organza bags and ribbon, recycled egg cartons, springtime prints, craft paper and twine, bunny gift pouches.
9) Offer time-sensitive deals
Hop on this deal before it's too late! Creating a sense of urgency is a fantastic way to harness consumer psychology and increase your average order value. If you have a website, you can apply a date next to your sale banner or even add a countdown clock that appears on all of your product pages.
10) Support customer loyalty!
Returning customers are around 10 times easier to sell to than new customers so setting up a loyalty scheme is a great way to reward customers through exclusive discounts, offers and promotions. For small businesses, you could offer a discount code after every purchase if they snap a pic with the product and tag your brand online. You could also reward long-term customers with a discount on their favourite item for one weekend only.
Easter is a great holiday to get involved in, and with a few preparations, you could see an increase in sales and customer engagement. Of course, offering reliable and low-cost shipping is essential, so view our range of top couriers and create a free Interparcel account to see all the business features accessible at your fingertips!
At Interparcel, we want all businesses to access reliable and affordable parcel delivery services! If you have any questions about how we can help you or our services, give our parcel experts a call, email, or live chat message. Our team are always happy to talk parcels and are available from 8 am - 8 pm Monday to Friday and 9 am - 1 pm on weekends!