Saint Patrick’s Day is celebrated annually on 17th March. Although an official holiday in Ireland and Northern Ireland, countries worldwide celebrate St. Patrick’s Day.
For your eCommerce business, it’s an opportunity to get involved, attract new customers and boost sales. If you want to get involved, you need to act now!
What is St. Patrick’s Day, and why do we celebrate it?
St. Patrick’s Day in Ireland commemorates Saint Patrick and celebrates Irish culture and heritage. Celebrations include attending parades, céilithe, and adorning green clothing or shamrocks.
Is St. Patrick’s Day always March 17?
17th March marks the death of Saint Patrick, a patron known for bringing Christianity to Ireland. As such, the date does not change. Businesses - please mark this date in all your foreseeable calendars!
St Patrick’s Day 2023 will take place on Friday, 17th March.
How to prepare for St. Patrick’s Day
There are several ways your online store can prepare for St Paddy’s Day. The important thing is to start early. Luckily, with Interparcel, you can access a selection of free shipping tools to boost brand awareness, encourage sales, and ultimately make the most of this important holiday.
Create St. Patrick’s Day-themed experiences
Whether you run a website or sell via an online marketplace, like Etsy, Not On The High Street, or Shopify, it’s easy to create a welcoming shopping experience for your customers. St Patrick’s Day is synonymous with the colour green, so why not transform your packaging, update online graphics and banners or even create a themed product?
Our free Branded Tracking portal ensures consumers have a consistent brand journey after the sale. You can add your logo, colours and promotional banner to your tracking page. You can update these elements at any time, which is perfect for seasonal events like St. Patrick’s Day.
Plan unique discounts and promotions
St. Patrick’s Day can be a busy shopping season, and customers will want to purchase and send gifts in advance. Limited-time voucher codes are a great way to encourage online sales and are easy to promote via email marketing, social media or your website/marketplace store.
For repeat customers, you could incorporate an exclusive promotion in the banner image of your Branded Tracking portal.
Create a shipping strategy
During these busier sales periods, you want to ensure that your delivery strategy is ready for an influx in parcel deliveries. We offer a variety of free shipping tools to speed up manual tasks. You can print delivery labels direct from your account using Interparcel Print Manager, create and manage rules that save time when importing orders with Rule Manager, and organise bulk collections for international deliveries.
On top of all that, as a parcel delivery comparison and booking site, you’re not tied to just one carrier. You can take advantage of our discounted delivery rates across domestic and international couriers and find a service best suited to your needs.
If you need to send a parcel to the Republic of Ireland from the UK, delivery starts from only £9.35 with the Spring Global Packet Drop Off service. However, there are many other couriers to select from, such as DPD, Evri, Landmark Global and Parcelforce.
Delivery to Ireland starts from £9.35. Service blocks above display the cheapest price available for the service, not specifically for shipments to Ireland.
As you can see, St. Patrick’s Day is a popular sales period for many people, particularly for online businesses. Like other peak sales periods like Easter or Christmas, your business can maximise this opportunity by optimising your delivery strategy, offering special promotions and discounts, and theming your business.
With our multi-carrier shipping solution, you can import orders from multiple eCommerce platforms, manage them in a simple dashboard, and provide your customers with tracking information for every order.
Import your orders to our Shipping Manager today and see how much you can save on delivery!
Happy St. Patrick’s Day!