Easter weekend is just over two weeks away - is your online store prepared?
Much like Christmas, Easter is an important time of year in many businesses’ calendars. Countries worldwide celebrate Easter, which means there are lots of sales opportunities.
From online giveaways to express courier services, there are many ways to get your brand noticed and boost online sales in the run-up to Easter.
When is Easter this year?
In the UK, Easter 2023 falls on Sunday, 9 April. Easter is a moveable date, so check your calendars in advance each year.
When should I start advertising for Easter?
Ideally, you would have wanted to start preparing for Easter at the beginning of March. However, if you haven’t started, you still have time to introduce some last-minute marketing campaigns and utilise fast and reliable shipping from global shipping companies.
What are some things that businesses do for Easter?
Businesses large and small get involved with Easter, particularly eCommerce brands. Marketing your store’s products for Easter doesn’t have to cost a fortune or require too much effort. Here are some ideas of what your business could do to get involved in the celebrations:
Offer Easter gift baskets
Make Eastertime egg-stra special, and bundle products to make perfect gifts. A pre-made gift saves your customer from having to do the work, which can significantly influence the purchase decision. Basket, hampers and bundles aren’t unique to just one product either. Whether you sell sweets or skincare, include a mix of popular and complementary items to entice your buyers.
Direct email campaign
This year, we’ve had a few popular holidays like St. Patrick’s Day, Mother’s Day, and now Easter. Understandably, everyone is feeling a little overwhelmed!
That’s why you must notify customers in advance so they can start thinking about their Easter gifts and how to send their parcels.
One way to do this is by sending email reminders to your customer base with perhaps some gift ideas and delivery cut-off dates. Get creative with your Easter emails with eye-catching designs and imagery, but most importantly, promote your brand and products!
Create urgency with limited-time discounts and promotions
Easter is a busy shopping season, so harness this urgency by offering limited-time voucher codes or order-value promotions. Voucher codes incentivise shoppers to buy from your store and help differentiate you from competitors. Personalised codes are also effective because they make customers feel like they are receiving an exclusive Easter treat. But hurry- you don’t have long left to create some!
Add some Easter cheer to your digital presence
Easter is all about celebration, and your brand should reflect this! Whether you have your website or a storefront on a marketplace, shake up your design and give it an Easter twist. You can update your colours, logo and promotional banner on your tracking portal via Interparcel Branded Tracking
Branded Tracking is free and simple, keeping your brand at the forefront even after the sale. You can update your tracking portal as often as you like - perfect for seasonal events like Easter.
Offer a variety of parcel delivery options
When sending a parcel, you want the flexibility to choose from a range of reputable courier services.
Shipping costs are one of the most crucial elements of the checkout process. For holidays that fall over bank holiday weekends, you should offer your customers a variety of economy and express delivery options for domestic and international shipments
We sell a selection of Economy, Next Day, Timed and Same Day UK shipping options. We also sell Economy, Express and Timed international shipping services to suit all needs and budgets. All our courier services are trackable online, and many come with a high amount of free transit cover.
If you book your parcel deliveries with us, you’ll have access to all these shipping options at affordable prices, meaning your customers have the flexibility to pick the best service for them.
Run an Easter-themed competition
Online competitions and giveaways are a great way to engage with your existing customer base and reach out to potential shoppers. Giveaways are simple to create, providing you set simple entry requirements and allowing enough time for customers to enter. We are running a free Easter hamper giveaway online across Facebook, Twitter and Instagram. Get involved before it closes!
Bank holiday weekend
It’s important to know that many couriers will not collect or deliver parcels from Good Friday to Easter Monday because it’s a bank holiday weekend in the UK. Therefore, to avoid disappointment, we advise you to set your final order dates so no one will be left empty-handed come Easter Sunday.
If you've left it to the last-minute, don't forget we offer fast Next Day and Same Day parcel delivery services.
Of course, as an online store, customers will still have the opportunity to browse your products over the Easter weekend on their mobile, tablet or laptop whilst enjoying a toasted hot cross bun!
Manage your Easter deliveries in one place
The run-up to Easter will be busy, so you’ll want to ensure your shipping strategy is ready for an increase in deliveries. Fortunately, the Interparcel Shipping Manager can manage all your eCommerce platforms in one location, reduce manual processes and streamline parcel delivery.
Shipping Manager is just one of many free tools available with a free Interparcel account. Other helpful features to manage Easter orders include:
- Branded Tracking: customise your parcel tracking portal with your branding to give your customers a bespoke experience after the sale
- Interparcel Print Manager™: a time-saving feature that enables direct label printing
- Parcel Presets: save the size of regularly used boxes and speed up shipping
- CSV upload: upload and process orders via CSV file in minutes
If you haven’t already, create an Interparcel today or sign in to explore all the features!
Compare and book a low-cost courier service today!
We hope this blog post has given you some ideas on how to get your eCommerce store noticed and increase sales in the run-up to Easter.
If you need assistance with our account features or with any of your Interparcel bookings, please get in touch with our friendly team. Our team can assist over the telephone, email or live chat.
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