How to sell on Not On The High Street

Home to over 5,000 of the most creative small businesses in the UK, Not On The High Street (NOTHS) is an online marketplace for all things unique. Often, sellers use NOTHS to earn some extra money on the side or as a platform to reach a broader customer base for their online business.

If you're looking to sell with Not On The High Street, we've got some useful tips on how to get your products noticed. Plus, the benefits of connecting your store with Interparcel.

What is Not On The High Street?

Founded in 2006, Not On The High Street is an eCommerce marketplace suited for artists or creatives who sell handmade, bespoke or niche products like jewellery, homeware and stationery.

Why should I sell on Not On The High Street?

Not On The High Street sells to over 39 million visitors each year. Their vast customer base and market reach open up lots of opportunities for small to medium-sized companies, increasing the chance of sales.

NOTHS also handpick each small business that sells on their website, so there is less competition compared to other marketplaces, like Etsy, where anyone can sign up. The NOTHS community means you'll be able to communicate with likeminded small businesses, plus access a range of online support and guidance.

How do I become a Not On The High Street Seller?

If you're looking to sell on NOTHS, you must apply via an online application form. Prospective businesses must be UK-based and NOTHS will review your store and decide if they want to proceed further. There is a one-off joining fee (around £199) and a 25% commission on all sales if you're successful.

How can I get my products noticed?

It may be cliche, but a picture is worth a thousand words. Not On The High Street specify that they want to see clear, well-lit photography in your application. Luckily, that doesn't mean you have to pay lots of money for a professional photographer to do it. Our mobile devices have fantastic cameras and we have some tips on how to make your product images sell!

Show product variations

It is always best to include multiple images of your products, whether to show various colours, shapes or sizes. If you're selling clothing, it's also worth modelling the garment on different body types to provide a clear guide on how it looks.

Show product in use

What is your product for? How do you intend for your customer to use it? Ask yourself these questions when setting up your product photography. For example, if you're selling luxury handmade candles, take some snaps of them around a bath or as part of a windowsill display to show how the customer could benefit from purchasing the item.

Keep it simple

If you're relatively new to product photography, sometimes less is more. Pop up a white sheet of paper facing some natural light and position your product in front of it. This can work well for intricate items like handmade jewellery.

Why use Interparcel to send your Not On The High Street orders?

Discounted shipping costs

We have established strong partnerships with reputable couriers like Evri, UPS and DPD to offer our customers some of the best shipping rates. You can send a parcel from £1.75 (exc VAT).

Fast courier services

We offer a range of UK and international courier services like Economy, Express, Next Day, Same Day and Timed. Our Collection and Drop Off services also make it convenient to send multiple orders.

By integrating your NOTHS Store with us, your orders are imported into our Shipping Manager, where you can validate, process and print your shipping labels all in one place. Once this is done, your orders are marked as fulfilled in Not On The High Street, and updated with tracking.

Complete control over the delivery experience

You can choose which courier services to offer, auto select shipping dates, and more. Our free email notifications can also keep you or your customer in the loop and our free Branded Tracking can be personalised with your logo and branding. Pretty impressive, right?

How to integrate your Not On The High Street Store with Interparcel

Integrating your NOTHS store with our Interparcel Shipping Manager couldn't be easier! You will need to obtain your API token and Storefront name. To begin, you need to:

1) Hover over 'My Shipping Tools' and select 'Integrations' in the top toolbar

2) Choose Not On The High Street within the selection of eCommerce platforms available

3) Follow the steps listed to obtain and enter your NOTHS credentials to connect to your store

4) You're now integrated!

If you need some extra guidance, our video below goes through the connection process step-by-step:

Not On The High Street is just one of many eCommerce platforms and marketplaces you can connect to with our free Shipping Manager. We are constantly developing our system to integrate with more online platforms to give our customers the best shipping experience. Create a free account today and get started!