Halloween marketing ideas for businesses

When is Halloween, and how can my business get involved?

14th September 2022, 3:03pm in Business by Amy Newham

Halloween, also known as All Hallow's Eve, is just around the corner. As a secular holiday, it's not associated with any specific religion but originates from the ancient festival of Samhain.

Today, Halloween is widely celebrated in many countries worldwide, including Canada, the United States, Mexico, Ireland and the United Kingdom. Halloween has gained massive popularity in the UK, becoming one of the country's biggest commercial events.

When is Halloween?

Halloween calendar date

The day of all things spooktacular takes place annually on 31st October. This year, Halloween falls on a Monday (Boo!)

How is Halloween celebrated?

People get involved with Halloween traditions in different ways; some conjure up wicked costumes, others get creative with carving jack o'lanterns or bobbing for apples, and younger ghouls and boys go trick-or-treating in their local neighbourhood.

How are businesses celebrating Halloween?

Businesses of all sizes love to get involved in holidays like St. Patrick's Day, Mother's Day and Easter Sunday, so Halloween is no exception! Here are some examples:

  • Nike released a brand-new shoe design in the form of Nike SB Dunk Low Mummy trainers
  • Fortnum and Mason adapted existing confectionary products into Halloween chocolate gifts
  • Starbucks designed a limited-edition glow-in-the-dark drink tumbler

How can my company participate in Halloween?

If you're a small eCommerce store that sells on marketplaces like Etsy and Not On The High Street, Halloween is an excellent holiday to get involved in, especially if you're in the confectionary, decoration or clothing industry. You don't have to spend lots of time or money, but it can help to boost brand awareness and demonstrate that your company is relevant.

Design Halloween packaging

Halloween packaging

We've screeched on about the importance of creating a memorable unboxing experience, and Halloween has lots of ghoulish imagery which you could incorporate into your packaging. Think repeat-pattern skeletons, witches, pumpkins- the opportunities are endless!

Adding those extra touches to your Halloween gifts doesn't have to cost a fortune. A customer is more likely to leave a review if they feel like they received a personalised shopping experience. (Sweets are heavily encouraged!)

Release an exclusive product

You could sell an exclusive Halloween product or service using new colour ways, flavours or designs for a limited time only. It gives your customers a reason to purchase from you over competitors and increases demand for your products.

Offer a limited-time promotional code

Give your customers pumpkin to talk about with a promotional code. Many customers expect a discount code; it can help reduce cart abandonment and potentially bring in new customers in a competitive online market. How about a bewitching 10% off all orders?

You could add your Halloween-themed logo and discount code to your tracking page to show your existing customers you appreciate their custom and encourage them to purchase from you again.

Create a Halloween version of your logo

Halloween Interparcel logo

Many companies change their logo to reflect certain seasons or holidays and show-off their brand's personality. Last year, we transformed our logo into a faboolous Halloween design. See the before and after!

Offer free shipping on autumnal items

Offering free delivery (or a free delivery threshold) on seasonal items is a huge incentive for customers to buy from your store. Keep in mind free shipping is only for the customer, so you will have to take into account delivery costs before you offer this by building the cost of shipping into the price of the product, for example.

Luckily, if you book your parcel deliveries with Interparcel, you can benefit from discounted domestic and international delivery services with reliable couriers. Send a parcel UK to UK from £1.75 + VAT, and internationally from £7.05!

Customise your post-purchase experience

As well as spooky products and packaging, keeping your brand at the forefront after the sale is essential. Branded Tracking is an excellent free shipping feature in which you can customise your tracking portal colours, logo and promotional banner. So, you could provide an exclusive repeat-purchase incentive to customers who have already bought from you.

Run a Halloween social media giveaway

Offer your customers a devilishly tempting giveaway across your social media channels. Online competitions help you to engage with your audience, generate new followers and extend your social reach. We are currently running a Halloween giveaway where two lucky winners will receive a Hotel Chocolat Halloween Chocolate Collection, perfect to tuck into with a scary film this spooky season.

Halloween Competition 2022

To enter, all you need to do is like and share our post with #interparcel on Facebook, Twitter or Instagram to be in with a chance of winning! T&Cs apply. The competition ends 26/10/2022.

Compare courier services using our online quote tool

We hope our advice above will help you to creep it real this Halloween and make the most of the holiday season. We help eCommerce brands grow by offering free business and shipping advice. Of course, being able to send items cheaply is essential so explore our low-cost Economy, Next Day and Timed courier services. To make the most of what we have to offer, create a free Interparcel Account and benefit from a range of shipping tools:


If you have any questions about the services we offer, give our parcel experts a call, email, or live chat message. Send a parcel today using our quote tool!

Popular Sending Services

Subscribe to our newsletter

Be the first to hear about our promotions, discounts, updates and much more...
Email address
Full name
Updating content...