Amazon Prime Day 2022: What is it? When is it? Why is it important?

8th July 2022, 12:12pm in Business by Amy Newham

Amazon Prime Day is a two-day annual sale for Prime members, offering exclusive discounts and deals across an expansive range of products from beauty to technology to household appliances. Unlike other significant sales events like Black Friday, the savings aren't open to the general public, only for those already on a Prime subscription.

When is Amazon Prime Day 2022?

The previous two sale events have taken place in June and October, but this year Amazon Prime Day kicks off at midnight on Tuesday 12th July until Wednesday 13th July (inclusive).

Why is Prime Day important for businesses?

Prime Day is a huge sale opportunity for online businesses! You can create promotional offers and deals to entice prospective buyers and get your brand noticed.

You'll want to prepare for the upcoming surge in sales by checking your stock levels, reviewing product listings and ultimately deciding which products to promote. However, it would help if you also considered how to efficiently organise and ship your influx of orders to UK customers.

Even if you're not an Amazon Seller Fulfilled Prime member, you can still bring extra traffic to your product listings and brand during this sales period. It's also a great time to evaluate your current shipping network and how to optimise it.

Prime Day might also be a good time to trial promoted items on Amazon's advertising platform to raise awareness of your products and store.

How can Interparcel help your business sell on Amazon?

Your Amazon Store, especially if you don't send via Prime, must be equipped with the tools to ship parcels efficiently and affordably, especially during busy periods or seasons. Our Shipping Manager can streamline the shipping process, import your Amazon orders and let you book your deliveries all in one place!

Our Amazon integration will import orders from your Amazon Seller Central account into the Interparcel Shipping Manager, where you can compare and book your preferred discounted carrier service.

To start sending your Amazon orders through Interparcel, follow our step-by-step video that will take you through the simple process. To do this, you must have an Amazon Seller account on the Professional plan.

Why send your Amazon orders with Interparcel?

If you sell on Amazon using the Fulfilment By Merchant (FBM) method, you can save time and money by sending your goods via one of our many discounted delivery services. We offer a range of speedy UK Next Day Collection and Drop Off services which can help boost your seller rating and rival FBA.

Integrating your Amazon store with us gives you complete control over your buyers' shipping experience. You can pick your preferred services, auto-select shipping dates, and more in one place. Using Fulfilment By Merchant (FBA) even offers you the flexibility to use Branded Tracking!

Our Advanced Shipping Manager account also offers many other fantastic features to help online sales manage their orders and send them with ease: