How to drive online sales for Father's Day

Father's Day is soon approaching, so there's limited time left to market your products for the big day. In 2021, retail spending on Father's Day in the UK was estimated to be £951 million. If you want your store to be involved, we have some tips on how your business can drive sales.

When is Father's Day in the UK?

Countries worldwide celebrate Father's Day on different days, but it's typically observed on the third Sunday of June. This year in the UK, Father's Day falls on Sunday 19th June. While there is no "official" way to celebrate Father's Day, gifts surrounding DIY, electronics, or food are typically given. (Not forgetting the obligatory pair of novelty socks!)

How are companies celebrating Father's Day?

Like Mother's Day, online and high street businesses pay close attention to the upcoming 'Day of the Dads' to maximise potential sales. Here are a few examples of what some of the bigger corporations are doing:

• Nike has created a simple Buying Guide, recommending existing products as gift ideas. Products include their Dri-FIT running gear and home workout equipment to assist dads towards their fitness goals.
• Champions in hamper-making, Marks & Spencer strike again with a Father's Day Pork Pie Gift. Inside a reusable tote bag hides a delicious range of snacks such as pork pie, peanuts, cheese crackers, and more!
• Fellow supermarket giant Morrisons is selling an exclusive Father's Day Ale, encased in decorative packaging to make it a readily-giftable product.
• Of course, independent sellers on eCommerce marketplaces like Not On The High Street and Etsy also get involved, and the platforms have dedicated a section of their websites for Father's Day gift recommendations, highlighting a range of unique and personalised products.

How can my business drive sales for Father's Day?

1) Create a Father's Day gift hamper

Pre-made gift hampers, particularly those available in different sizes and price bands, make the buying process easier for consumers, influencing their purchase decision. We recommend you include 7-10 items for a medium-sized hamper.

2) Offer a one-time discount code

Everyone wants to feel like they're getting a bargain, so why not offer your customers a limited-time discount across your online store or on selected products only? For example, 19% off all Father's Day products to mark 19th June.

3) Run a post-purchase promotion

You want to encourage your customers to repeat purchase, right? What better way than offering a Father's Day post-purchase promotion with our unique Branded Tracking page (free with an Interparcel account). Your personalised banner could include a week-long promotion, discounted shipping code, or a redeemable prize to keep your customers coming back for more.

4) Add those extra finishing touches

Adding those extra finishing touches to your Father's Day gifts can significantly impact your customer's unboxing experience. Think brand-centric packaging with handwritten thank you notes, shredded coloured paper, and a container for the product.

5) Expand your shipping options

When you connect your store to Interparcel, you have access to affordable shipping services and couriers at your fingertips. In the upcoming weeks to Father's Day, why not expand your store's shipping options so your customers can choose from Economy, Express, Next Day or Same Day delivery?

6) Free shipping over order threshold

High shipping charges are a common reason why a customer will decide to shop elsewhere. Luckily, creating a free shipping strategy is easier than you think because when you book your parcel deliveries through us, you'll benefit from our discounted shipping rates.

7) Put together a gift-guide

Dads are notoriously tricky to buy for, so any help is often appreciated. An online gift guide is an easy way to direct customers to specific items or services and help them to build trust and learn more about your brand.

8) Ramp up social media engagement

In the upcoming weeks to Father's Day, utilise your social media platforms and showcase why your products are amazing! Most online businesses will have an active Facebook, Twitter, Instagram and even TikTok account – for good reason. You can engage with more customers, extend your social reach and promote your products, all from one device.

9) Personalise gifts

Customisable gifts are popular choices for Father's Day gifts because they add sentimental value. If you sell a product that could easily be personalised, why not offer the option for a limited time only at an extra fee?

10) Launch an online giveaway

Lots of companies frequently run social media giveaways as they can help to generate new followers. It's simple to do and can be very successful around popular UK and worldwide holidays, so get involved!

As we have demonstrated, there are many ways in which your business can get involved in Father's Day and see an increase in online sales and customer engagement. Of course, offering great shipping is vital to this approach, so you don't have to worry if you get a last-minute order from a customer who may have forgotten it's Father's Day. Check out our range of couriers and create a free account with us to see all the business features available at your fingertips!

At Interparcel, we want all businesses to access reliable and affordable parcel delivery services! If you have any questions about how we can help you or our services, give our parcel experts a call, email, or live chat message. Our team are always happy to talk parcels and they are available from 8 am - 8 pm Monday to Friday, 9 am - 1 pm on weekends!