Singles' Day or Double 11 (represents "single sticks") takes place on 11th November and is a Chinese unofficial annual holiday/ shopping season that celebrates single living. The Day aims to change the perception of being single and focuses on self-love and appreciation.
The shopping festival is the largest physical and online shopping day globally, four times the size of America's Black Friday and Cyber Monday. The holiday offers customers a vast range of discounts on household items, fashion clothing, beauty accessories, and even cars and houses!
Who created Singles' Day?
Singles' Day was created by four single male university students in China back in the 1990s. The holiday has become a massive part of Chinese culture and a significant source of wealth and entertainment in the economy.
The popularity of Singles' Day has expanded across the region, with countries such as the Philippines, Singapore and Thailand offering their versions of the day.
How much money is spent on Singles' Day?
In 2019, Alibaba reported that their gross merchandise value reached more than 210 billion yuan (£23.8 billion), with sales hitting £726 million in just over one minute of trading. Popular items were pet food, healthcare and beauty products.
In 2020, Cainiao (the logistics company of Alibaba) planned 3,000 chartered flights in China and 700 flights to deliver parcels outside of China. They also set up 10,000 mobile lockers to allow customers to pick up packages without human contact during peak pandemic.
How is Singles' Day celebrated?
There are many ways you can celebrate Singles' Day, from meeting up with friends for a meal, writing an appreciation list for yourself, or of course, splurging on something you've wanted for a long time.
If you shop through China's retail market, you can find lots of great deals and offers on a range of popular items. If you prefer to shop closer to home, many well-loved brands provide online discount codes such as Amazon, ASOS, Puma and more!
Are you an e-commerce seller?
Singles' Day creates a considerable uplift in online sales, especially if you sell your goods to customers in China. It is important that your store can manage the increase in demand. So, to make sure your store is prepared, why not link your business to our Advanced Shipping Manager?
The Interparcel Shipping Manager allows you to import orders from multiple eCommerce platforms like Etsy, eBay or Shopify and manage deliveries all in one place. You can set this up for free in your account today and start benefitting from our range of affordable international shipping services.
If your target market is consumers in China then you should start thinking about what discounts or benefits you can offer on Singles' Day. Begin by clarifying what products you want to market to your target audience, perhaps these are products that are unique to the UK. Another great incentive to offer is discounted shipping for large orders. We offer both Economy and Express shipping to China so you can send your parcels quickly during this peak sale season. For very urgent parcels, you can send your packages via a Timed Delivery service which guarantees delivery in 2 working days.
Send a parcel to a friend in China, UK, and beyond!
Whether you need to send a gift to a relative in Shanghai, a package to a friend in Beijing, or an order to a customer in Guangzhou, we offer a wide range of courier services at low prices.
You can send a parcel to China for as little as £13.45 with Landmark Global World Drop Off. You can quickly drop the package off at a local store, where it will be forwarded to the courier for international delivery.
Likewise, if you need to send a parcel to someone closer to home, you can ship to a UK address from as little as £1.75 a parcel with Evri ParcelShop Postable. If you need to send Next Day, we also offer reliable express services to deliver the next working day after collection.
If you need any help during the booking process, speak to our team of parcel experts via telephone, live chat or email seven days a week. Get a quote today!
References:
Days of the year: Singles Day
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