Father’s Day is just around the corner. Have you thought about what you can do to increase your eCommerce sales?
In 2022, retail spending on Father’s Day was estimated to reach around £986 million. That’s an increase of just under £250 million from 2017*, so you don't want to miss out on targeting this occasion. In this post, we explore how your eCommerce store can prepare for Father’s Day sales using strategies like product bundling and promotions.
When is Father’s Day?
Father’s Day always falls on the third Sunday of every June. This year, Father’s Day is celebrated on Sunday, 18th June 2023.
Like Mother’s Day, Father’s Day is celebrated on different dates worldwide, so it's best to check. However, if your target market is primarily in the UK, many people celebrate by sending their father or father figure a thoughtful gift. Therefore, it’s a great time to market your goods to entice buyers to purchase from your shop.
Prepare your online store for Father’s Day
Want to boost Father’s Day sales for your online store? Of course, you do!
Here are some ideas to get you started:
Father’s Day email reminders
Modern life is busy. Why not give your customers a helping hand by reminding them of upcoming holidays, like Father’s Day?
Email marketing effectively builds urgency and puts your brand straight into your customer’s inbox. Your e-shots could include product recommendations, gift guides, or promotions. You can also advertise your final delivery dates for Father’s Day to remind the even most forgetful of customers!
There are several email marketing platforms available like Mailchimp, Brevo, and HubSpot that offer free plans as well as paid ones.
Create product bundles
Product bundles are perfect for gift-giving occasions, like Father’s Day, and encourage your customers to buy more products from your store. Grouping items works well because you can market different products together rather than individually, and it helps you sell a larger amount of goods. In particular, beauty products and sweet treats work well as gift bundles.
Limited-time promotions and incentives
The run-up to Fathering Sunday is the perfect opportunity for a strong promotional push. Limited-time discount codes like ‘10% off’ or vouchers like ‘£5 off £25 spends’ encourage customer engagement and can result in more sales. We frequently update our voucher codes weekly to save you even more money on your shipping.
With Interparcel Branded Tracking, you can add a promotional banner to your parcel tracking page to encourage future purchases and boost loyalty with your existing customer base. You can set up a free Branded Tracking portal in minutes with an Interparcel account – watch our demo and see how easy it is!
Depending on the types of products you sell, it could be worth offering a personalised / engraving option for an extra fee. Personalised gifts make a gift more valuable and meaningful to the recipient so can incentivise sales.
Deciding what to buy someone is tricky – especially for Father’s Day. An online gift guide can give your customers some much-needed inspiration and showcase your products. Your gift guide could feature in an email or as a page on your eCommerce website. For example, if you sell on a marketplace like Etsy, you could feature specific listings or shop sections.
Free shipping order threshold
The promise of free delivery can reduce cart abandonment and gives your customers a little push to spend more to reach free delivery. Depending on your business, you could offer this for a limited time in the upcoming weeks to Father’s Day. Our discounted courier services mean you get competitive prices for the same excellent services.
Offer additional delivery services
Expand your delivery options to reach more customers. Offering a flexible or faster range of courier services can give you a competitive advantage and make your brand more trustworthy.
When you book your parcel deliveries with Interparcel, you can access various courier services with multiple carriers, delivery speeds and prices. All our services come with free tracking as standard, and customers can track a package online 24/7. We even offer a convenient Sunday Drop Off service with DPD that offers a Sunday delivery across most of the UK – drop your parcel off at your nearest drop-off point on a Friday before 11 am!
Manage all your Father’s Day deliveries in Shipping Manager
The run-up to Father’s Day will be busy, so you want to utilise your time effectively and ensure your shipping strategy is up to scratch. One way to do this is by automating parts of your shipping process. When you create a free Interparcel account, you have access to a selection of shipping tools designed to speed up the delivery process:
- Branded Tracking: give customers the ability to track a package and keep your brand at the forefront
- Print Manager: enable direct label printing from your account instead of manually downloading PDFs
- Rule Manager: create import rules for your Shipping Manager orders to automate repetitive tasks
Our blog post includes our latest roundup of shipping tools and features.
Send your Father’s Day orders with Interparcel!
In summary, sending orders for Father’s Day doesn’t have to be stressful or expensive. Our free shipping tools aim to improve your delivery strategy so you can focus on other areas of your business.
Plus, our ever-growing delivery company partnerships mean you can choose from UK and international courier services at a discounted price.
If you require booking assistance, don’t hesitate to contact our friendly team of parcel experts. The Team can assist via telephone, email and live chat.
Happy Father’s Day!
Source: Statista, 2022, Retail Spending on Father's Day in the United Kingdom (UK) from 2017 to 2022